14 years removed from Brad Bird’s inaugural parody of superheroes, “Incredibles 2” strode into theaters to walk away with a record-breaking $182 million domestic opening weekend. Records continue to fall at the box office throughout the year of 2018, and Pixar and Disney continue to be at the helm of these records. Topping the previous opening weekend record by a fellow Pixar film, “Finding Dory,” with their $135 million opening, “Incredibles 2” crushed that with a weekend that is also the 8th largest opening weekend of all-time, topping the $179.1 million opening by “Captain America: Civil War.”
That film went on to gross $400 million at the domestic box office, so it will be interesting to see how far “Incredibles 2” can go with the enormous momentum they have gained over the weekend. The film is also the fifth highest grossing weekend of any superhero movie, falling just behind “Avengers: Age of Ultron” which scored $191.2 million in its opening.
Also, a note worth noticing is that “Incredibles 2” also beat last year’s “Beauty and the Beast” opening gross, which hit $174.7 million in its opening weekend, which went on to gross more than $500 million domestically. With an “A+” Cinemascore and a domestic opening of this magnitude, the domestic run for “Incredibles 2” seems to have a bright future ahead of it. Becoming the most significant opening day ever for an animated movie ever and the biggest opening weekend ever to happen in June, Disney continues to break records as they now are responsible nine of the top ten highest opening grossing weekend movies of all-time, an outrageous thought to consider.
Internationally, “Incredibles 2” brought in an estimated $51.5 million from approximately 26% of the international markets for a global debut resulting in $231.5 million. Delivering Pixar’s largest opening weekends in countries such as Mexico ($12.3 million), Australia ($7.7 million), Argentina ($3 million), and $5.4 million from Russia. The global market always favors Disney and Pixar alike, so with opening weekends set in China and many other countries next weekend, “Incredibles 2” may be just getting warmed up.
In second, WB’s “Ocean’s 8” dropped a little over 50% from last weekends gross and stayed steady with an additional $19.5 million bringing their domestic total to around $80 million. Adding $19.3 million from international markets as well, bringing their global total to something around $116 million.
The heist continues for them, but another Warner Bros film, “Tag,” walked away with a $14.6 million opening weekend, just a bit ahead of studio expectations. The film may have the same run of another well-reviewed comedy from earlier this year in “Game Night,” which grew its box office over time, but that film had far fewer competitors, this will not be the case for “Tag.” With the summer box office just beginning to get into the thick of things, “Tag” may not see a bigger gross than the one they’ve already taken.
Receiving a “B+” Cinemascore, “Tag” has the audience behind it, but not in a big bad way. “Solo: A Star Wars Story” is another film that doesn’t have the audience behind it and continues to slump with a 36.5% drop off from last weekend with a $9.3 million total from domestic markets bringing their domestic cume to $195 million. The film added $5.2 million from international markets bringing their global total to $339.5 million. A film that doesn’t continue to disappoint is “Deadpool 2” with an estimated $8.8 million weekend, bringing their domestic cume to just shy of $295 million, their international market grossed $9.8 million bringing their total gross to $10 million shy of $700 million.
A24’s “Hereditary” dipped about 48% to a $7.7 million weekend, now grossing a total of $27 million on a $10 million budget. A24 will be happy with those numbers, but “Superfly” debuted with a mere $6.3 million and received a “B+” Cinemascore. “Avengers: Infinity War” dropped out of the top five as well with $5.4 million as they surpassed a $2 billion global total placing itself into rarified air. Hopefully, it can surpass “The Force Awakens” and keep the record-breaking swing of 2018 trending as this year continues to feel fresher and fresher.
Fresh movies will arrive this weekend as well as “Jurassic World: The Fallen Kingdom” approaches theaters. The first film had a dinosaur-sized opening weekend, but with low critical approval and low audience expectations, replicating that monstrous opening weekend seems improbable. Their international record thus far has cumed $173.6 million from this weekend with $119 million of that total stemming from China bringing their total cume thus far to $370 million, but how much more assistance will it receive from domestic markets? We’ll find out this weekend.